Bulk SMS is an effective method of business marketing in which large number of SMS messages is sent to the mobile phones of a predetermined group of recipients
For maximum benefit in SMS marketing, it will be vital for you to use Bulk SMS, as it allows for several customisation opportunities beyond that of the traditional SMS in mobile phones.
Here are productive practices that you should follow while sending bulk text messages.
Get the Permission of your customers
Start by giving the customers a chance to opt-in. They must agree to get your text messages. Ensure you do not send messages unless they have been subscribed to receive them. You can be sued for phishing (a fraudulent attempt of obtaining sensitive information by text-message, e-mail, or telephone). However, if your customers are aware that you would be sending such messages and they willingly agree, then you would get more conversions, as they are likely to indicate interest in the messages.
Send direct and to the point messages
Avoid including several details of the offers that you have in your text messages. Bear in mind that you will have only 140 characters to work with. You can use an effective strategy here by focusing only on the essential benefits that the customer will need to know by presenting what is in it for their benefit.
The most useful and effective messages will be those that use a simple and plain language and would employ only the most well known and famous text message short cuts as this will help to void any further ambiguity also.
Ensure messages are relevant
Focus on relevancy as much as you can. You may have to come up with a lot of creativity in your advertisement copies, but it will still not be of any importance if it is of no relevance to the customer.
Thus you will have to focus on both segmenting your content and focusing on your targets for this purpose. You should be taking into account all the major demographics and the specific target groups.
Personalisation
Bulk SMS will be presenting you a unique opportunity for building up a rather permanent and long-lasting healthy relationship with all your customers because you will be sending personalised messages.
You need to use the first name of the subscriber in the text messages that you send out. This will be quite an impressive method to ensure that you can make the customers feel that they are special, valuable and also important to you.
Schedule your messages
Irrespective of how creative, topical, or relevant your text messages are, you cannot expect to get results if you are not timing them correctly.
The text messages which you send during the day can prove to be useless because people at that time may be quite busy and you may not get proper responses as people may not even look at the messages.
You also need to check if the messages that are sent out at night are more effective and for that, you can conduct surveys . The timings will be depending on the specific characteristics and preferences of your main target audience. Thus, you should continue to test the timing and find out which will be the ideal time when you should send out your messages.
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