Real Estate Marketing Strategy is a concept that can not be overemphasized.
Just like the world is evolving so is real estate marketing strategy. Hence, this article does justice to what Real Estate marketing strategy is and what the Real Estate marketing strategies are.
These are Funnel or sales marketing Strategy, Affiliate Marketing, social media marketing, up sell opportunity and close to buying circle marketing among others. Lets dive in.
WHAT IS REAL ESTATE MARKETING STRATEGY?
This can be best define in parts:
What is Marketing?
Simply put, Marketing is what an organisation does to create awareness for both the organization and the products or services it provides. In order words, Marketing is a series of actions performed by an organization to get leads or prospects, turn the leads to customers and customers to returning or permanent customer.
What is Strategy?
Strategy is a peculiar or unique plan of actions set to achieve something for a long period of time. Thus, Marketing Strategy is a planned series of methods for getting leads or prospects that turns to customers, and customers to returning and long term customers.
Finally, Real Estate Marketing Strategies are series of methods applied by a Real Estate company or a Real Estate professional to show and promote its company and the services it renders in order to build a global brand, attracts leads, turn them into clients and close Real Estate transactions.
Real Estate marketing strategy can be created by a real estate company or not. This means that a Real Estate company can plan series of methods that are peculiar to that real estate company.
This case is mostly determined by the location, the size of the real Estate company, the Short and long term goals and of course, the mission and the vision of the real Estate company. A Real Estate company that wants to thrive must apply both the peculiar Real Estate strategies and the general Real Estate strategies.
Hence, these marketing strategies are the trendy Marketing Strategies that will move a Real Estate company’s marketing Strategy to another level when applied. Additionally, these Real Estate marketing Strategies will do the following;
- Create a global Real Estate Brand
- Market your Real Estate company while not marketing
- Help you get leads or prospects that will turn to your customer
- Expand your Marketing Strategy
- Help you get more listings
- Build your Real Estate company to a global standard
- Help you achieve your Real Estate long and Short Term goals
Real Estate Marketing Strategies
Marketing funnel is otherwise known as Sales funnel. It is a strategy a company uses to turn a prospect into customers and customers into returning customers.
Marketing funnel gives a theoretical steps of how a prospect or lead turns to a customer. It also translates to a theoretical explanation provided for an enterprise to actualize in order to get a physical result. Hence, a Marketing funnel will help a real estate company or real estate professional guide their marketing processes in order to make sales faster.
This strategy will help you understand your marketing strategy, prioritize, organize and implement your marketing strategy. when you use a marketing funnel, it will help you understand how prospects interact with you and the steps that make people into clients. It will also increase returning clients.
Why Funnel Marketing as a Real Estate Strategy?
A real Estate Professional or agent doesn’t make sale without leads or prospects first. A client does not just become a client at first sight. It takes a lot of persuasion to create an awareness that would capture a prospect, interest them, get them to buy a property, sell or rent a property.
Real Estate professional continuously market and follow up a prospect until he turns buyer. This is the purpose of a marketing funnel . This marketing strategy can be applied in four stages:
- Awareness- the awareness stage is the generating lead stage. This is when you use the generated database like phone contacts, email address, social media, website, blog-post to let people know your services.
- Interest – at this stage, you begin to develop your lead’s interests with offers like sales, free trials and so on. With this, they begin to decide on knowing more about your services.
- Consideration – this is when your lead begins to show interest. For example, clicks your free trial link program or comment on your social media platforms or emails. you could offer a free viewing on the listing they comment on, offers that makes payment for a property easier and offers that make buying or selling easier.
- Trial-prospect decide to do business in a small way in order to test your services. They could either click on the free trial or decide to rent a space before going in with you in a big way.
- Adoption- they become a client.
It is a digital advancement that helps you create a “funnel program” with the use of funnel software or tools. The funnel software creates these stages for you in order to do all and achieve the best result. It gives a real estate professional a holistic platform through all the features installed.
You can build anything from landing page editors, email marketing and even section where you can host courses. Note that not all sales funnel software offers everything.
Affiliate Marketing is a modern Marketing term used to describe a marketing strategy in which a company uses to compensate third party to generate traffic or leads to the company’s products or services.
This type of marketing strategy is a low cost, effective way of advertising a company and its services. It is otherwise called a referral marketing Strategy.
Why Affiliate marketing as a Real Estate Marketing Strategy?
This marketing strategy is one of the most effective marketing strategy in the digital word today. Thus, affiliate marketing will bring more leads and clients for you. Someone else is being paid to pass your services down to another, so you are not directly marketing, but using another link(an affiliate marketer) to get more clients and in turn sell more properties. You could either use a flyer affiliate marketing strategy or create an affiliate program or do both.
Steps to creating an Affiliate Marketing Program for your Real Estate Company
- Research, Research Research, just like what you are doing now and analyze and learn from your competitor’s affiliate programs. E.g Amazon, Bluehost, Hostinger, Elementor, shopify, wallmart and wix.
- Decide the services you want to include in your program
- Decide and map out your pricing and commission rate
- Choose an affiliate tool to use to set up your affiliate program. There are several affiliate programs.
- Create your graphic content and marketing materials that your affiliate can use to market on their websites, blogs and social platforms.
- Create your affiliate program
- Hire an affiliate marketer through social platforms,emails and contacts
- keep track of how your affiliate program’s performance
Tip – to create your affiliate program in minutes for free, search for leadDyno on Youtube
For companies without business website, use your affiliate links on other websites. search for H-educate on youtube to get the trick
Create and Target an up-sell opportunity and close to buying circle
This is a marketing strategy for both existing clients and leads. This is a process you use to separate the leads that have shown interest and intent like I discussed earlier. Here, you concentrate more on these sets by directing your new offers and listings to them. You can use the question Strategy by asking them what they think about the new listing. Always interact the latest real estate offer with them.
Partner with other Real Estate Professionals
The best way to boost sales as a Real estate Professional is to liaise with other professionals. You may have listings in location but your prospective client does not want. what do you do? You can either source for or do business with other professionals. This way you are building relationship and expanding your marketing.The real estate professional could call you when a client needs what he or she doesn’t have.
Social Media Marketing
Even though I have talked about the use of social platforms in relation to other marketing strategies, the individual use of social platforms as a Real estate Marketing Strategy can not be overemphasized. Hence, it is mandatory for all business owners to utilize social media. Apart from posting on all your social media platforms as a way of advertising your services, you could do these:
Paid Advertising- this is one marketing strategy that is booming the top Business brands in the world. Use google ads, Facebook, Instagram, LinkedIn ads to advertise your company and its services. A click create awareness and brings clients.
Photo-Caption- creating a captivating caption generates traffic, alongside the fact that many don’t like a long read. Leads could be gotten through photo caption. A photo-caption is a brief writing that accompanies a picture photographs, cartoon or animations. The photo has to be catchy for someone to want to see what is written. This is another great marketing strategy. All social platforms request a photo caption when a picture is about to be posted.
This is a type of marketing strategy you can use to also make more sales. This is the use of emails to promote a brand and its services. Send either email newsletters, acquisition, retention or promotional emails. It is an individualistic kind of marketing strategy, unlike the sales marketing software where you can do this and a lot more.
Offer Freebies and promotional Items
Create items that carry your Real estate company logo and probably your services. Offer to prospects and clients. Offer sales, first time buyer sales, free viewing and so on.
This article won’t be complete without talking about the oldest and the longest marketing strategy in the world. This is because the point is to harness all these marketing strategies in order to get a better and long lasting marketing goals. From the leg marketing, billboard marketing, business card to flyer marketing. They are some of the Real Estate marketing strategies that are still bringing leads till this day. Put billboards and signpost in strategic locations where prospects can easily access.
Harnessing all these Real Estate marketing Strategies is one of the best marketing strategy you could apply.
These marketing Strategies are modern marketing Strategies that any real estate professional and non-real estate professional should apply if they are aiming to building a global brand.