As a business owner, it is necessary to get your product or service across to customers; the most effective way to do this is through running online advert campaigns through various social media channels such as Google, emails, Facebook, Instagram, YouTube and more.
Have you ever tried to run an online advert and ended up making poor or zero sales? Well, read on to find out why that happened.
Here are 4 Reasons your Advert is not Converting:
- Targeting the wrong audience: Every business owner is expected to have a niche before working on a product. A niche is your target audience; the kind of customers that will be needing your product. In advertising, they can be referred to as the Target audience. Before you run an advert, you have to consider the channels you want to use and check if your Target audience uses that channel also. For example, if you are running an advert for a restaurant and your location is in Oyo, you already know that people of all ages can use your product, so you can use many channels for your Advert. One thing you should not do is to make your Target audience people that are not residing in Oyo. I’m not saying this won’t interest them to patronize you but remember, to make ‘quick’ sales, you need to target an audience that can buy your product easily. Once you’ve identified your Niche, you are one step closer to getting them to buy from you.
- Creating Unclear Contents: Every ad content is expected to have a Call-to-Action (CTA), the purpose of a CTA just as the name implies, is to make people carry out an action after seeing your Advert, the action can be to buy your product, register for your training, join an online group, check your website, follow your page, vote for you, etc. If the purpose of your advert is to make sales, then you need to tailor your advert to that. Check to see the type of content your niche is familiar with and create something around that. For example, Facebook, and Instagram ad requires you to create a banner or video content, and YouTube requires a video. You should, however, note that people have a low viewing span on social media due to the numerous content they see on it daily so ensure to make your content clear, concise, and catchy. If your content is not clear enough for people to understand, you will end up not making sales.
- Experience: Before you attempt to run an ad campaign by yourself, do you have the experience, do you understand how it works or do you just feel like you can save money just by running it yourself? The truth no one will tell you is that you need to have a full understanding of how an advert works before attempting to run one. Remember, you are spending money on the advert and if it doesn’t convert to sales, you’ll end up losing money. You can check out videos on YouTube to see how to run adverts or better still, hire a digital marketer to help you with that.
- Spending less on Advert: Spending #1,000 on an advert and expecting to make sales of #100,000 is not realistic. The thing about adverts is that you need to spend more to get more reach. It is understandable that you are an entrepreneur and you need to save money but remember that the more money invested, the more it is expected to generate profits. So never be stingy with your ad cost.
In summary, for your Advert to convert to sales, you need to Target your niche, create clear content with a CTA, have experience or knowledge about running an advert, and lastly, spend effectively on adverts.