Geeky Nigeria
  • Home
  • News
  • Technology
  • Education
  • Lifestyle
  • Contact Us
  • Surprise Me
  • Story Time
  • About us
  • Donate
No Result
View All Result
  • Home
  • News
  • Technology
  • Education
  • Lifestyle
  • Contact Us
  • Surprise Me
  • Story Time
  • About us
  • Donate
No Result
View All Result
Geeky Nigeria
No Result
View All Result
Home Lifestyle

4 Reasons Your Online Ad Campaigns Are Not Converting

by Esther Adeniji
January 14, 2022
in Lifestyle

As a business owner, it is necessary to get your product or service across to customers; the most effective way to do this is through running online advert campaigns through various social media channels such as Google, emails, Facebook, Instagram, YouTube and more.

Have you ever tried to run an online advert and ended up making poor or zero sales? Well, read on to find out why that happened.

Here are 4 Reasons your Advert is not Converting:

  1. Targeting the wrong audience: Every business owner is expected to have a niche before working on a product. A niche is your target audience; the kind of customers that will be needing your product. In advertising, they can be referred to as the Target audience. Before you run an advert, you have to consider the channels you want to use and check if your Target audience uses that channel also. For example, if you are running an advert for a restaurant and your location is in Oyo, you already know that people of all ages can use your product, so you can use many channels for your Advert. One thing you should not do is to make your Target audience people that are not residing in Oyo. I’m not saying this won’t interest them to patronize you but remember, to make ‘quick’ sales, you need to target an audience that can buy your product easily. Once you’ve identified your Niche, you are one step closer to getting them to buy from you.
  2. Creating Unclear Contents: Every ad content is expected to have a Call-to-Action (CTA), the purpose of a CTA just as the name implies, is to make people carry out an action after seeing your Advert, the action can be to buy your product, register for your training, join an online group, check your website, follow your page, vote for you, etc. If the purpose of your advert is to make sales, then you need to tailor your advert to that. Check to see the type of content your niche is familiar with and create something around that. For example, Facebook, and Instagram ad requires you to create a banner or video content, and YouTube requires a video. You should, however, note that people have a low viewing span on social media due to the numerous content they see on it daily so ensure to make your content clear, concise, and catchy. If your content is not clear enough for people to understand, you will end up not making sales.
  3. Experience: Before you attempt to run an ad campaign by yourself, do you have the experience, do you understand how it works or do you just feel like you can save money just by running it yourself? The truth no one will tell you is that you need to have a full understanding of how an advert works before attempting to run one. Remember, you are spending money on the advert and if it doesn’t convert to sales, you’ll end up losing money. You can check out videos on YouTube to see how to run adverts or better still, hire a digital marketer to help you with that.
  4. Spending less on Advert: Spending #1,000 on an advert and expecting to make sales of #100,000 is not realistic. The thing about adverts is that you need to spend more to get more reach. It is understandable that you are an entrepreneur and you need to save money but remember that the more money invested, the more it is expected to generate profits. So never be stingy with your ad cost.

In summary, for your Advert to convert to sales, you need to Target your niche, create clear content with a CTA, have experience or knowledge about running an advert, and lastly, spend effectively on adverts.

Tags: Online Ads
SendTweet76Share21
Previous Post

Impact Of Social Media In Your Twenties: Improving Your Self Esteem

Next Post

Mastery Of English Sentences (Part 1)

Esther Adeniji

Esther Adeniji

Related Posts

The Rise Of Candida Auris: A Global Health Alarm
Lifestyle

The Rise Of Candida Auris: A Global Health Alarm

May 31, 2023
Climate Change And African Wildlife: The African Penguin And Mountain Gorilla
Lifestyle

Climate Change And African Wildlife: The African Penguin And Mountain Gorilla

May 29, 2023
How Intermittent Fasting Can Lead To Weight Loss
Lifestyle

How Intermittent Fasting Can Lead To Weight Loss

May 28, 2023
Dengue Fever: All You Need To Know
Lifestyle

Dengue Fever: All You Need To Know

May 27, 2023
Why Skill Acquisition Is Important For Career Advancement
Lifestyle

Why Skill Acquisition Is Important For Career Advancement

May 27, 2023
Children’s Day: Significance Of Celebrating Our Children
Lifestyle

Children’s Day: Significance Of Celebrating Our Children

May 27, 2023

Leave a Reply Cancel reply

Recipes

  • Old-Fashioned Cake Doughnut Recipe

    1 hr Beginner
  • Breakfast Vibe With Yamarita

    50 mins Beginner
  • Crunchy Peanut Burger – Nutritious Snack For Everyone

    1 hr Beginner
  • Easy Pancake – Breakfast With Geeky Nigeria

    10 mins Beginner

Recommended

Colon Cancer: Symptoms, Risk Factors & Treatment

Oral Cancer: Symptoms, Treatment & Prevention

May 25, 2023
The Power Of Consent: Why Your Privacy Is Worth Fighting For

The Power Of Consent: Why Your Privacy Is Worth Fighting For

May 26, 2023
  • info@geeky.com.ng
  • Facebook
  • Twitter
  • Donate
We publish quality contents for the development of Nigeria.

© 2023 Geeky Nigeria

No Result
View All Result
  • Home
  • News
  • Technology
  • Education
  • Lifestyle
  • Contact Us
  • Surprise Me
  • Story Time
  • About us
  • Donate

© 2023 Geeky Nigeria

×

Log In

Forgot Password?
error: Content is protected !!