The psychology behind fashion choices is a fascinating area that delves into why people choose certain styles and what those choices say about them.
As humans we make use of our mind consciously or unconsciously to make decisions, even the most trivial of things need reasoning.
However, some people appear to be more psychologically adept in comparison to others. This does not negate the fact that everyone utilises their minds, thoughts and reasoning, in decision making.
Psychology is simply the science of mind and behaviour. The mental or behavioural characteristics of an individual or group.
Psychology is applied in all aspects of our lives, be it education, lifestyle, fashion, interactions, relationships etcetera.
In this article, fashion psychology is going to be dissected.
Fashion Choices and Psychology
Fashion choices go beyond the normal or basic analysis. They are deeply intertwined with psychology, reflecting our personalities, emotions, and social identities.
Ever heard of the phrase, “dress the way you want to be addressed”?
If you have, great!
If you have not, still great! At least you know now.
It all boils down to psychology.
The human nature is one that is very distinct. Simply seeing someone dressed in a suit, covered shoes and a tie would send a signal to our brain that “he/she is headed for the office or an executive meeting/gathering”.
It’s all just psychology in play.
Through fashion choices, a bit if not all of our characteristics could be determined.
Dressing the way you want to be addressed is just you expressing yourself via clothing.
Psychological Factors In Relation To Fashion
1. Self expression:
Our mode of dressing reveals our unique personalities, values, and beliefs.
For example, someone who prefers bright colors and bold patterns might be seen as an extrovert, outgoing and creative. While a person who goes for minimalistic styles may be viewed as introverted, organised and detail-oriented.
2. Self-perception:
When you look in the mirror, what do you see?
The kind of clothes we put on can actually boost or lower our confidence level.
The clothes we wear can influence how we see ourselves and how others perceive us. This phenomenon is known as “enclothed cognition.”
For instance, wearing informal attire like a flowery dress can make a person feel more relaxed and comfortable. Thereby affecting their behavior and mindset.
3. Social influence:
There are some organisations or communities where you can not dress as you like. You have to conform to their dress standards.
In situations like that, people often dress to fit in with a particular group. This can be seen in trends where individuals adopt certain styles to feel connected to a community.
An example is the aso-ebi in Nigerian weddings, where the relatives or bridesmaids dress in the same attires.
Some also dress to stand out. They might decide to go against the fashion norms either to rebel or just for attention seeking.
4. Emotions:
Emotions can impact fashion choices. For example, someone feeling happy might choose vibrant colors like yellow or orange to reflect their mood.
While a person feeling sad/moody might opt for darker hues like black or grey. Fashion choices can serve as a form of self-care and mood regulation.
5. Cultural, Religious and Societal norms:
Different cultures have unique clothing traditions. Religious standards also influence what is considered fashionable or appropriate.
For instance, modest clothing may be preferred in some cultures for religious or traditional reasons. Clothing that is considered modest in community ‘A’ might be greatly frowned at in community ‘C’.
Conclusion
Fashion choices are not merely about clothing. They are a reflection of our inner thoughts, emotions, and social interactions.
By understanding the psychology behind fashion, we can gain insights into human behavior and the complex ways in which clothing influences our lives.
So, next time you are purchasing that outfit or putting on that outfit, consider that this is likely to impact on your self expression, self perception, emotions, social influence, cultural, religious and societal norms.
Read here: 4 Solid Tips to stay Fashionable in an Economic downturn.
