The Nigerian fashion brand industry has seen a considerable boost and growth in 2024.
This is due to the continuous improvement and ability to capture the core values of the African people heritage and integrate them into the contemporary style of modern society.
The fusion of modern designs with traditional African elements has elevated several Nigerian brands onto the global stage, solidifying Nigeria’s position as a fashion powerhouse in Africa and beyond. That’s why I have made up a list of 5 top Nigerian fashion brands in 2024.
Top Nigeria Fashion Brands
1. Maki Oh
Known for integrating old-fashioned Nigerian techniques like Adire (tie-dye) with modern society, Maki Oh is one of the brands in 2024 that has created a fusion of past and present fashion techniques in its designs.
This year, she unveiled a collection celebrating feminity and strength, with various tones and pallets from vibrant to earthy tones.
Nigerian fashion critic Adora Mba’s statement about this collection reads: “Maki Oh continues to elevate African fashion with her unique vision.”
One of the most eye-catching pieces from the collection includes a series of hand-dyed silk dresses that flow effortlessly, giving that impression of elegance, power, and grace.
2. Deola Sagoe
Deola Sagoe is a well-known fashion brand in Nigeria. The veteran fashion designer is known for her creative use of traditional materials like Ankara, Adire, etc., which she also demonstrated in her 2024 collection, featuring African prints, especially Yoruba aesthetics, with modern silhouettes.
According to Sagoe, “Each piece tells a story of our rich heritage,” which it does indeed. One of the stand-out, pieces is the series of hand-beaded evening gowns made to pay homage to Nigerian royalty.
3. Orange Culture
In recent years, founded by Adebayo Oke-Lawal, Orange Culture has become a powerhouse in the Nigerian Fashion Industry.
Its designs are known for challenging gender norms and creating a space for people who want to wear fashion without gender restrictions.
Its 2024 collection also echoed sentiments, featuring pieces centred around fashion-forward clientele and gender-free-thinking individuals.
In his words, “Fashion should be inclusive and expressive. We are here to redefine norms.” he confirms that the collection was meant to be gender inclusive.
Noticeably, he mentions that the designs will be oversized blazers and vibrant print trousers, representing the tiny line between feminine and masculine.
4. Kenneth Ize
Known for using Western African textiles as inspiration for his fashion designs and creativity, Knneth Ize is another fashion designer/brand that made a mark for the industry in 2024.
This year, his collection was mostly a reinterpretation of traditional Western African materials, which were handwoven into different traditional patterns styled in a modern way, emphasising the rich heritage of Western African fashion.
When asked about this collection, Ize stated, “Sustainability is at the heart of our brand. We honour our artisans and our land.
The collection’s highlight includes tailored jackets and flowing capes blending traditional motifs with modern cuts.
5. Tiffany Amber
Tiffany Amber is known for her sophisticated, graceful, and elegant designs.
She blends sophisticated and modern textiles with Nigerian fashion styles or cuts so effortlessly that it has become something only she can do.
Her 2024 collection is an example of how she seamlessly mixes modern textiles with traditional Nigerian fashion styles with various uses of luxurious fabrics to create traditional gowns and other chic Nigerian fashion styles.
Fashion Is African; It Is Nigerian
In conclusion, fashion is African, and I am sure it’s from Nigeria, as seen from these brands.
They have been able to showcase the creative and fantastic fashion styles from Nigeria to the world as they continue to honour their roots and, at the same time, inspire the younger generation of fashion enthusiasts all over the globe.
It is fair to say that the Nigerian fashion industry is in good hands, as its occupants have continued to show innovation and creativity, as seen on global fashion runways.
Also read: 7 Tips To Stay Fashionable And Cosy In Cold Weather
