Jumia, Africa’s leading e-commerce platform, is celebrating 13 years of transforming the way Nigerians shop.
Since its launch in 2012, Jumia has evolved into a catalyst for economic growth, digital inclusion, and everyday convenience for millions of Nigerians. The platform has played a key role in shaping a more inclusive digital marketplace, supporting local and international brands, and empowering thousands of sellers with tools, training, and access to logistics and digital payments.
To commemorate this milestone, Jumia is launching the 2025 Anniversary Campaign, themed “Enjoyment Overload,” running from June 2 to June 22. The campaign will feature attractive deals from top brands like Nivea, Xiaomi, and Adidas, among others.
According to Sunil Natraj, CEO of Jumia Nigeria, “We are proud of the journey so far, not just in terms of business growth, but in the real-life stories of empowerment and access that Jumia has made possible. With this anniversary campaign, we’re pulling out all the stops to create a celebration that rewards loyalty, excites new users, and showcases the very best of what e-commerce can offer. This is our way of saying thank you to the millions of Nigerians who have grown with us, challenged us, and inspired us every step of the way.”
The campaign reflects Jumia’s commitment to its customers and the impact it has had on their lives. Partnering with Jumia as the Platinum Sponsor for the 2025 Jumia Anniversary Celebration is Beiersdorf Nigeria, owner of the Nivea brand.
Dele Adeyole, Country Manager at Beiersdorf Nivea Consumer Product Limited, expressed pride in the partnership, saying, “Beiersdorf Nigeria owner of Nivea Brand, is proud to partner with Jumia as the Platinum Sponsor for the 2025 Jumia Anniversary Celebration. This three-week event allows us to showcase our commitment to skincare innovation and reward consumers nationwide.
NIVEA will highlight key innovations, including our new NIVEA SUNSCREEN – UV Face, re-launched Deep Maxx Tech Body Lotion, and Radiant & Beauty Even Glow, specially designed to meet the unique skincare needs of African skin. Through this partnership, we’re bringing trusted skincare solutions to more Nigerians, with exclusive discounts and a 4.5 million Naira grand prize for the top shoppers.”
During the three-week celebration, shoppers can look forward to daily flash deals, brand days, games, treasure hunts, and exciting giveaways from Jumia and partner brands. Nivea will showcase its skincare innovations, including new products designed to meet the unique skincare needs of African skin.
With exclusive discounts and a 4.5 million Naira grand prize for top shoppers, Jumia remains committed to simplifying daily life through technology, innovation, and a customer-first approach.
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