MTN Nigeria has kicked off the 2025 edition of its annual employee volunteerism initiative, 21 Days of Y’ello Care. The campaign, themed “Connecting at the Roots – Connecting Communities through Digital Tools,” will run from June 1 to June 21, 2025.
This year’s focus is on supporting communities that face barriers to digital access and connectivity. The initiative aims to bridge the digital divide and promote digital inclusion in underserved areas.
The opening ceremony took place on June 1, with staff volunteers delivering training sessions in digital marketing, personal branding, and employability skills across different locations in Lagos. This year’s campaign promises to be impactful, with a series of grassroots initiatives planned to expand digital inclusion and connectivity. These initiatives include equipping schools and community youth centers with devices, digital literacy workshops, deployment of community Wi-Fi access points, and support for digital entrepreneurship.
MTN Nigeria’s Chief Executive Officer, Karl Toriola, emphasized the importance of Y’ello Care, stating that it matters to the company because they are a digital company operating in an environment with many needs. He added that MTN Nigeria cares and wants to show its direct connection and responsibility to the communities it operates in. Now in its 18th year, Y’ello Care is a flagship MTN employee volunteering initiative that encourages staff to volunteer their time and expertise to support positive social change.
The campaign reflects MTN’s purpose of enabling the benefits of a modern connected life for everyone and is anchored in the company’s core values. In 2024, MTN staff reconstructed a school block at Iwerekun Community High School, Lakowe, restoring hope and improving learning conditions for students and teachers.
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