Bolt has unveiled its new Family Profile feature, enabling one person to manage and pay for rides for up to nine other people, all from a single Bolt account.
This launch reinforces Bolt’s commitment to delivering a high-quality ride‑hailing experience centered on safety, convenience, and everyday usability.
Family Profile aims to make ride‑hailing more practical for families and support networks. According to Bolt’s internal data, 2–6% of rides are ordered for someone other than the account holder, a process that often involves manual coordination and sharing of trip details. With this new feature, customers can invite others into their Family Profile, set monthly spending limits, and receive live notifications throughout each trip. Invited members can even request rides independently if they have the Bolt app, while the primary account holder retains full oversight.
Importantly, Family Profile does not alter Bolt’s core policies on rider eligibility. Each member added to the group must have their own Bolt account and meet the platform’s minimum age requirement of 18. As a result, the feature cannot be used to book rides for unaccompanied minors. These age restrictions are in place for legal and safety reasons, ensuring that every rider remains subject to Bolt’s existing terms and conditions.
The feature is particularly beneficial for parents, caregivers, or anyone assisting older relatives who may not be comfortable using smartphones or ride‑hailing apps regularly. Data indicates that ride‑hail usage is growing fastest among older adults, yet barriers like app complexity and payment requirements still hinder broader adoption. Family Profile bridges this gap by allowing one responsible individual to handle ride management and payments—even for those who don’t use the app themselves.
Beyond convenience, Family Profile grants account holders enhanced financial control and peace of mind. They can monitor each member’s ride activity, receive real‑time alerts when trips start or end, and take swift action if needed—whether that means checking a ride’s live location or contacting the rider or driver about an unexpected route or stop.
This launch aligns with Bolt’s ongoing investments in building a world‑class ride‑hailing platform. Bolt engineers continually refine the app’s routing, mapping, and overall usability to meet riders’ and drivers’ evolving expectations. Family Profile adds to a growing suite of features designed to foster trust and bolster safety on the platform.
Bolt’s existing safety tools include trip verification codes, live location sharing, emergency assistance, and ride monitoring by a dedicated Safety Team.
Speaking on the new feature, Osi Oguah, Country Manager for Bolt Nigeria, said: “At Bolt, we want to make ride‑hailing work for the way people actually move. Family Profile is a simple but powerful way to support others—whether that’s older relatives or anyone you care about – without needing to coordinate every trip. It’s about control, visibility, and freedom in one feature, and we’re excited to bring it to our customers in Nigeria.”
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