TikTok has launched TikTok for Artists in Nigeria, an all-in-one insights platform that equips artists, their labels, and teams with data and tools to better understand music performance, audience behaviour, and fan engagement on the app.
The rollout in Nigeria follows the platform’s global debut earlier this year and underscores TikTok’s continued investment in Africa’s music ecosystem, empowering creators to build sustainable, global careers.
Designed to drive success both on and off TikTok, the platform offers daily-updated dashboards and comprehensive analytics that surface transparent, actionable insights. Artists can see how tracks and content are performing and how fans are interacting with them—information they can immediately use to refine promotion strategies and campaign timing.
TikTok for Artists is available now to anyone with a certified TikTok Artist Account. Access can also be extended to managers and label teams, ensuring the right stakeholders can plan, coordinate, and measure effective rollouts.
The feature set spans detailed song performance analytics—views, posts, and creator engagements per track—alongside granular post metrics covering views, likes, comments, shares, and completion rates. Follower insights provide demographic breakdowns by gender, age, and language, helping artists understand who their audience is and how best to reach them.
Beyond analytics, TikTok for Artists includes educational resources and step-by-step guides to the platform’s tools, designed to help artists and their teams build durable, long-term careers.
The launch also formalises the Pre-Release tool, which lets artists set up campaigns for upcoming singles and albums and enables fans to pre-save directly to their preferred streaming platforms, including Spotify and Apple Music.
“TikTok for Artists is a game changer. It has so much information about my music, my followers, and how they’re using my songs in their posts. And it’s brilliant that I can give access to my team, who can also use the data to help us plan our campaigns,” said British artist Jordan Adetunji.
Toyin Mustapha, Head of Music Partnerships for the UK, Ireland, and Sub-Saharan Africa at TikTok, added: “TikTok has always been a key space for music discovery and promotion across Africa.
“With the launch of TikTok for Artists in Nigeria, we’re giving artists and their teams access to insights that can help them engage their fans in more meaningful ways and grow their careers globally. This platform is about putting powerful, transparent data in the hands of creators so they can make smarter decisions and connect with the global TikTok community.”
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