Meta has introduced “Vibes,” a new feed for short, AI-generated videos available inside the Meta AI app and on meta.ai. The feature sits alongside the company’s other AI tools and is pitched as the next step in its AI-media push.
With Vibes, people can generate clips from scratch, remix existing footage by changing visuals or styles, and add music to match their taste. Finished videos can go straight to the Vibes feed, be shared privately, or be cross-posted to Instagram and Facebook as Stories or Reels. Meta says the feed will learn from what you watch and interact with, gradually tailoring recommendations to each user.
Mark Zuckerberg announced the rollout on Instagram, sharing examples that ranged from bouncy cartoon creatures to a cat kneading dough and an ancient Egyptian woman posed like she’s taking a selfie. The comment section, however, skewed skeptical—several replies derided the move as more unwanted AI content, with one calling it “AI slop.”
That pushback reflects a wider mood across social platforms, which are already grappling with a surge of synthetic media often perceived as low-effort or inauthentic. YouTube, for one, has recently signaled plans to curb what it labels “AI slop.” In that context, a dedicated feed for AI videos seems at odds with Meta’s earlier nudges to creators to prioritize “authentic storytelling” over generic short-form clips.
Meta, for its part, frames Vibes as a playground for creative experimentation. The early version taps partners like Midjourney and Black Forest Labs, while Meta continues refining its own models. “We’re working on even more powerful creation tools and models with a number of talented visual artists and creators,” the company said.
The launch also arrives as Meta reorganizes its AI efforts under the banner of Meta Superintelligence Labs. That group has been split into four pillars—foundation models, research, product integration, and infrastructure—to speed up progress following several notable departures earlier this year and to keep pace with OpenAI, Anthropic, and Google DeepMind.
Ultimately, Meta envisions Vibes as a creative hub for AI video. Whether it earns that role will depend on how compelling the tools become—and whether audiences warm to a feed built around machine-generated clips.