Relationship Between Cost of Living and Standard of Living
Edited by Paul Elegbeleye and Omotolani Ajileye

Relationship Between Cost of Living and Standard of Living
Cost of living and standard of living are closely related because the cost of goods and services affects the ability of people to meet their needs.
Cost of living refers to the amount of money needed to obtain goods and services such as food, housing, transportation, education, and healthcare, while standard of living refers to the level of material well-being enjoyed by people.
When the cost of living increases while people's incomes remain unchanged, their purchasing power falls, meaning they can afford fewer goods and services. This may lead to a decline in their standard of living because they may have to reduce their consumption of food, housing, education, healthcare, and other necessities.
However, if people's incomes increase faster than the cost of living, their purchasing power may improve and their standard of living may rise. Therefore, changes in the cost of living affect the standard of living mainly through their effect on real income or purchasing power.
How Cost of Living Can Affect Standard of Living
1. When Income Remains Constant While Prices Rise
When the prices of goods and services increase while people's income remains unchanged, the cost of living rises. This means that people need more money to buy the same quantity of goods and services they previously purchased.
For example, if a worker earns ₦300,000 per month and the prices of food, transport, rent, and healthcare increase significantly, the worker may no longer be able to afford the same quantity or quality of these items.
The worker may respond by reducing spending on food, recreation, education, healthcare, or other necessities. As a result, the person's purchasing power falls, and the standard of living may decline.
2. When Income Increases Faster Than Prices
When people's income increases faster than the cost of living, their purchasing power can improve. For example, if a worker's income increases by 20% while the prices of goods and services increase by only 10%, the worker may have more real purchasing power than before.
The worker may now be able to afford better food, improved housing, better healthcare, education, and other goods and services.
The person may also have more money available for saving and investment. Therefore, an increase in income that is greater than the increase in the cost of living can lead to an improvement in the material standard of living.
3. When Income and Prices Increase at the Same Rate
When income and the cost of living increase at approximately the same rate, there may be little or no significant change in purchasing power.
For example, if a person's income increases by 10% but the prices of the goods and services they normally buy also increase by 10%, the person's ability to purchase goods and services may remain roughly the same.
Although the person's money income has increased, the increase in prices has absorbed much of the additional income. Therefore, the person's material standard of living may remain largely unchanged, assuming other factors remain constant.
4. When the Cost of Living Falls
A fall in the cost of living can improve people's purchasing power if their income remains unchanged.
For example, if the prices of food, transportation, electricity, and other essential goods and services fall while a worker's income remains the same, the worker can afford more goods and services with the same amount of money.
The worker may therefore be able to improve food consumption, save more money, or spend more on education, healthcare, and recreation. A sustained reduction in the cost of living can therefore contribute to an improvement in the material standard of living.
Also Read: The Main Roles of Industries in Agricultural Production
5. Effect on Low-Income Households
An increase in the cost of living usually places greater pressure on low-income households because they spend a large proportion of their income on basic necessities.
When food, rent, transportation, and healthcare become more expensive, such households may have little money left for savings, education, recreation, or other needs. They may also be forced to buy cheaper and sometimes lower-quality goods.
Consequently, a sharp increase in the cost of living can reduce the standard of living of low-income households more severely than that of households with higher incomes.
6. Effect on Savings and Investment
A rising cost of living can reduce the amount of money households are able to save. When a larger proportion of income is used to pay for food, housing, transportation, and other necessities, less money remains for savings and investment.
Reduced savings can affect a household's ability to deal with emergencies, pay for education or acquire assets in the future. Therefore, even when income increases, a rapidly rising cost of living can limit improvements in long-term economic well-being.
Summary
Relationship Between Cost of Living and Standard of Living
Cost of living is concerned mainly with the cost of obtaining goods and services.
Standard of living is concerned mainly with the level of goods and services people can afford and enjoy.
If prices rise faster than income, purchasing power falls and the standard of living may decline.
If income rises faster than prices, purchasing power increases and the standard of living may improve.
If income and prices rise at approximately the same rate, purchasing power may remain broadly unchanged.
Also Read: The Main Economic Effects of Taxation on the Economy



