In January 2019, when the product was launched, Truepush trended on ProductHunt, the world’s leading product discovery platform.
In addition to trending worldwide during the launch, Truepush received its first thousand sign-ups. Today, after more than two years, Truepush is sending more than 1.2 billion push notifications on a daily basis. Truepush is now adopted by more than 25,000 global brands and has a presence in more than 164+ countries.
Why Truepush is the most affordable push notification tool in the world?
There are over 1.5 billion websites worldwide. Out of which, close to 200 Million are active ones. The push notifications market prevails for these active websites that are willing to engage their first-time site visitors.
The push notification industry is relatively new in the market. Due to less competition, the existing push notifications service providers make it an expensive choice for webmasters to re-engage users. Therefore, Truepush was launched. The core belief behind launching Truepush was to make it an affordable choice for everyone regardless of the business size.
Who can use Truepush?
Any website or a brand, be it a well-established organization or an SME, and Startups- everyone can make use of Truepush to attract user engagement and retention. Marketers send daily push alerts to their subscribers.
Some of the most common industries that extensively use push notifications are blogging websites, eCommerce platforms, news and media publishers, marketing brands, ed-tech companies, job portals, entertainment web platforms, and more.
Some of the most commonly used push notifications campaigns are as follows:
New blog alerts – notifying your users about the newly published blogs to have maximum read and time-session on a website.
Event notifications – to inform users about any upcoming events. It could be a webinar, a podcast episode, survey alerts, freebies day, flash sale, and more.
Cart Reminders – eCommerce brands make the most use of this feature. One can target visitors based on the activity on the user on the page.
Job Vacancy alert – send newly released job vacancies to the users who actively look for it. You can segment users based on their course preference, country, state, gender, and many other parameters.
News alert – all the news alerts you receive on your devices come through a push notification service network. Without this, the distribution of news would have been limited to other channels like emails, SMS, which are relatively less effective than push notifications.
Truepush Features that empower you even more
RSS-to-push
The RSS-to-push feature from Truepush lets you automate your web push for frequent alerts like a piece of news one after the other. This saves close to 36 man-hours a week compared to the manually triggered campaigns. It’s not only limited to the news and media publishers but any brand that requires sending frequent alerts.
Audience Segmentation
The audience segmentation feature from Truepush enables you to create the audience segments of your choice. For example, create audience segmentation based on browser, country, state, gender, and other factors.
Truepush provides over 10 pre-defined segments. And one can create new segments using custom tags as well. Targeting the segmented audience is one of the major strategies to boost conversions.
Triggers
Triggers feature is useful when a website engages site visitors based on their certain activity on-page. For example, for a job portal alert, if someone clicks on Delhi Job vacancies, out of multiple locations available, then the specific user will be added to the Delhi location group you are targeting.
WordPress Plugin
Truepush WordPress plugin is another great addition to WordPress users. One can directly set up the push notifications using the plugin in their WordPress account. Thus making the campaign creation even simpler.
Some of the most important benefits that you can achieve using Truepush push notifications include the following:
Increase brand visibility – every notification that you push out contains your brand logo and name. This makes your brand more familiar with the users. However, one needs to consider the relevance of push for users.
Manifold conversions – with new products adding to your eCommerce brand or a new sales offer to await, marketers can easily send these users to the landing page and prompt them to make a purchase. Thus, the increased conversion rate.
Monitor campaign using simple interface – Truepush dashboard contains crucial metrics like Daily new subscribers, the click-through rate of push campaigns, open rates, view rates, and more. You can check your last campaign’s performance and many other users demographics-related information.
Customize push opt-in style – Truepush provides over 7 push opt-in styles such as browser default, bell opt-in, opt-in bar, box, box+, custom, etc. One can easily customize the text, button colors, and more using the edit option.
Growing big in numbers
Truepush, since the beginning, has been evolving. The Alexa rank of Truepush currently stands at 607 in the India region. At the global level, the Truepush Alexa rank stands under 5000. For a bootstrapped startup to achieve these milestones speaks of efforts, hard work, and the brand’s continuous growth and adoption in the market.
Truepush serves its clients in more than 164+ countries, the majority of which belongs to India, the USA, Brazil, Africa, Australia, Bangladesh, Italy, Spain, and more. In the year 2020, Truepush had a growth of 157% in customers.
The most reputed awards have been tagged to the truepush achievements. G2 awarded Truepush as the top push notifications company in 2021. Some of the other G2 awards include:
High Performer, Fall 2020
High Performer, Spring 2020
High Performer, Summer 2020
High Performer, Winter 2021
High Performer, Winter 2021
Easiest To Do Business With, Winter 2021
Easiest Setup, Winter 2021
Easiest Admin awards, Winter 2021, by G2 awards.
Premium Usability Award by FinancesOnline
Fastest growing push notification by SaaSworthy and more.
To build the most affordable user re-engagement plan today, sign up and unleash limitless possibilities.
