The unending spree of social trends makes social media platforms come alive.
Ever since the dawn of the social media era, human nature with its insatiable appetite has dished out trends. In this article, we will be shedding light on social trends and whether you should hop on them.
What is a Social Trend?
A social trend includes topics, dance steps, keywords, and others that create a rave on social media platforms for a specific period. Social trends can be seen on different platforms such as Facebook, WhatsApp, Twitter, Instagram, and TikTok.
For your business to strive online, social trends should be followed strategically based on what you aim to achieve. It is also important to note, that social trends should not be followed only for entertainment.
Social trends can range from the latest dance steps on TikTok to the reels on Instagram.
Why You Should Stay Current With The Latest Social Trends
Staying updated with the latest social trends has numerous benefits for you and your business, some of which are discussed below:
1. Expands your audience
Engaging in social media trends increases your chances of gaining new followers and subscribers to your page. It also puts you in the limelight when these trends are searched for online when you use the appropriate keywords and hashtags.
Expanding your audience through trends is a great way to increase sales.
2. Improves brand image
Every brand has an image both offline and online to grow and protect. Jumping on social trends tells your clients that you can be spontaneous and carry out tasks that bring your audience closer to you.
Furthermore, your brand is seen as one that has a human feel in its operations.
3. Generates ideas for content
Ideas for content can be gotten from so many sources. From your personal experiences to the experiences of others on social media trends. Social trends can be used to generate content for your pages by converting them into text, videos, and reels to suit each platform.
These contents can also be expanded on and new content developed from them.
4. Encourages relevance
As time goes by, the attention span of individuals on social media diminishes. It is hard to capture the attention of people with the endless string of items on their feeds. Taking advantage of social trends helps to keep your brand in the minds of your clients and prospective customers.
5. Brings opportunities to your doorstep
Social trends bring opportunities to your doorstep by opening pathways for collaboration with different brands. Also, when you jump on social trends, you can boost your visibility while having fresh ideas to take your business to the next level.
How To Stay Updated With The Latest Social Trends
1. Join relevant groups
Joining relevant groups on LinkedIn, Facebook, and other platforms can give you firsthand information on the latest social trends. This is because these groups are made up of people such as influencers, top marketing professionals, and other individuals.
Joining these groups is not enough, you must constantly check them up to get the information you need.
2. Follow the right influencers
There are influencers and there are INFLUENCERS. Social media is overrun with different individuals playing the influencing game. Following the right influencers gives you knowledge of the right trends to join on social media with your brand in mind.
This is because some of these influencers infuse the message they want to pass to showcase the brands they work with. This will give you awesome ideas of how to push your brand forward with social trends.
3. Breeze into Google Trends
Google Trends is a great service provided by Google to show the top searches over the internet over a certain period. Google Trends can help you to know the prevalent topics, keywords, and social trends that are currently making waves on the internet.
4. Take a look at the Instagram Explore tab
Searching for the latest social trend? You might just want to check out the explore tab on IG, this is the tab that pops up with trending videos and pictures when you want to search for a particular page on Instagram.
Scrolling through them can give you information about new social trends.
5. Check out social media blogs
Social media blogs are another place that helps you to keep up with social trends apart from social media. Popular blogs like HubSpot, Tumblr, Social Media Today, and Linda Ikeji’s blog can keep you updated.
From sharing trending topics and videos to all-round information in the social world, social media blogs are a go-to if you want to get information regarding new trends.
6. Listen to Podcasts
There is a difference between scrolling through TikTok to get wind of new trends and listening to podcasts. Listening to podcasts helps you to concentrate on the sounds without the distraction of a video.
This increases your focus as you listen and get ideas on fresh social media trends.
Social trends will continue to exist and evolve as far as social media platforms and the internet exist. It is best to take what is suited for your brand and utilize it effectively to push your brand to the next level.
Researched by Adejoke Toye