TikTok Sets Boundaries On Beauty Filters For Teens

TikTok has announced plans to restrict the use of specific beauty filters for users under the age of 18.

This move aims to mitigate the potential negative impact of these filters on the mental health of younger audiences.

Tiktok, which boasts over a billion users worldwide, has faced regulatory issues in recent times, including lawsuits from Brazil and US state attorneys general. These lawsuits allege that TikTok has had a negative effect on the mental well-being of minors.

The restrictions will specifically target filters that alter physical appearance, as opposed to those designed for playful effects.

TikTok’s research, supported by external studies, has shown that appearance-altering filters can contribute to unrealistic beauty standards and negatively impact teenagers’ self-esteem.

The changes, which are expected to roll out globally in the coming weeks, will include age-restricted access to appearance effects and additional information to help users understand how these filters modify their appearance.

In addition to the restrictions on beauty filters, TikTok is also working to improve guidance for creators of filters to minimize potential harm. The platform is exploring enhanced machine learning tools to better identify and moderate underage users.

TikTok currently requires users to be at least 13 years old, but regulators have questioned the effectiveness of the platform’s age verification measures. Each month, TikTok removes millions of accounts that fail to meet its age requirements.

TikTok is also expanding its initiatives to ensure user safety, including partnerships with NGOs across Europe to provide in-app resources for mental health support.

For example, users who report distressing content are now connected to local helplines offering psychological counselling and support. This approach builds on successful pilots in countries like France and aims to offer immediate assistance while harmful content is reviewed and removed.

As TikTok continues to grow, attracting over 175 million monthly users across Europe, the platform is committed to creating a safer, more transparent digital space for all.