MarketBuddy, an innovative eCommerce web application platform, has officially launched in Nigeria with a mission to connect buyers with sellers.
At the launch event held at The Nest Technology Hub in Lagos, the Founder and CEO of MarketBuddy, Adejuwon Adeboboye, explained that the platform aims to bridge the gap between blue-collar artisans and the global market.
These artisans, who often rely on traditional day-to-day sales, will now have the opportunity to showcase their products and services worldwide.
To ensure the authenticity and quality of the artisans on the platform, MarketBuddy has implemented a rigorous verification process.
According to Adeboboye, the company sends agents to markets to survey and introduce the platform to artisans with little to no online presence. Once an artisan is selected, they undergo a thorough assessment, which includes verifying their phone number, National Identification Number (NIN), and business registration number. This verification process is facilitated through MarketBuddy’s partner, YouID.
Raymond Maduawgu, Head of Operations and Product Manager at MarketBuddy, provided further insights into the platform’s operations.
After artisans are onboarded through the verification process, MarketBuddy allocates a marketing budget to ensure their businesses gain visibility. The platform also charges a competitive 10% commission, which is the lowest in the market.
Mobolaji Anthony, Data Analyst at MarketBuddy, expressed optimism about the company’s prospects, citing the vast global eCommerce market, valued at $6 trillion.
With its innovative platform and commitment to supporting artisans, MarketBuddy is well-positioned to tap into this market.
At the launch event, Cynthia Alabi, Head of Customer Experience at Transactworld Digital Services, highlighted the challenges faced by African artisans and small businesses, including limited access to funding, inadequate infrastructure, and lack of market visibility.
MarketBuddy’s launch marks a significant step towards addressing these challenges and empowering artisans to reach a global audience.
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