Afrimash, an agritech company, has launched a groundbreaking USSD solution that enables Nigerian poultry farmers to verify the authenticity of day-old chicks before making a purchase.
This innovative service, accessible via *349*791#, was developed with support from global non-profit organization “Acumen” and offers a practical tool for farmers to confirm that their chicks are sourced from certified hatcheries. The platform gives farmers the power to make informed decisions, potentially saving them from devastating financial losses caused by fake or sick birds.
The USSD solution is a breakthrough moment for the agricultural sector, providing farmers with control, confidence, and access to quality chicks from the comfort of their phones.
Ayoade Oyedotun, Afrimash CEO, described the launch as a significant milestone, saying, “Poultry farmers have endured enough losses due to counterfeit and substandard chicks. This USSD platform gives them the tools they need.”
In addition to verification, the platform allows users to place orders for high-quality chicks, track their purchases, compare prices, and access vaccination guides.
Every order made through the platform qualifies for free nationwide shipping to any of Afrimash’s 80 pick-up centers across Nigeria, with home delivery options also available at an additional cost.
Afrimash is also driving awareness through its newly launched Farmer Ambassador Program, encouraging individuals and agri-enthusiasts to spread the word about the USSD platform in their communities.
Interested participants can register via email at chicksmart@afrimash.com. To promote the initiative, first-time users will receive ₦1,000 off their first purchase when they dial the code and use the referral tag ‘2025’.
This innovation is part of Afrimash’s broader mission to digitize access to farm inputs and provide farmers with tools that enhance productivity. The company is also using mobile channels to deliver agricultural consultancy services and offers monthly webinars on poultry management and best practices.
With this initiative, Afrimash is not just selling chicks — it’s restoring trust, improving access, and reshaping the future of poultry farming in Nigeria.
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