QNET, a global lifestyle and wellness company, has earned international recognition for its strong stance against fraud.
The company’s “QNET Against Scams” initiative won a Gold Stevie Award at the 22nd Annual International Business Awards (IBAs), highlighting QNET’s ongoing commitment to consumer protection and brand integrity.
At the 2025 IBAs, QNET’s honors included a Gold Stevie for “QNET Against Scams: Rebuilding Trust Through Crisis Communication and Public Education in Ghana” in the Communications or PR Campaign of the Year – Brand/Reputation Management category. The same campaign also received a Silver Stevie in the Public Service category. In addition, QNET earned a Bronze Stevie for “V-Africa 2025: Rebuilding Trust and Empowering Entrepreneurs in Africa Through QNET’s Flagship Convention” in the Corporate & Community – Community Engagement Event category. Together, these accolades place QNET among leading global brands recognized for excellence in communications and corporate responsibility.
Launched in Ghana in 2024 and later expanded to Senegal and Sierra Leone, the QNET Against Scams campaign tackles the misuse of the company’s name by fraudulent actors and educates the public on how to tell legitimate direct selling apart from scams.
The campaign used a wide mix of channels—billboards, radio and TV segments, comic-style flyers, social media content, and eye-catching street activations (including roller-skating teams)—while working closely with law enforcement and regulators to strengthen consumer protection.
A central message of the initiative addresses how fraudsters falsely invoke QNET’s name to promise jobs, visas, or quick profits. QNET emphasizes that it is a direct selling company and that income is earned only through sales of its wellness and lifestyle products. The public is urged to stay alert to misleading claims made in the company’s name.
The effort has delivered impact through community outreach, strong partnerships, added transparency tools, and active media engagement. Tens of thousands of people took part in grassroots events and outdoor activations across major cities.
On partnerships, QNET collaborated with Ghana’s Economic and Organised Crime Office (EOCO), the Ghana Police Service, and the Ghana Immigration Service, as well as Nigeria’s Economic and Financial Crimes Commission (EFCC). To promote transparency, the company launched a dedicated Scam Alert portal to help consumers identify and report suspicious activity. Media coverage was reinforced through press briefings and compliance initiatives.
The urgency of this work is underscored by the 2024 Global State of Scams report from the Global Anti-Scam Alliance (GASA) and Feedzai, which estimates global losses at around USD 1.03 trillion over the past 12 months.
“These awards are a validation of our efforts to fight back against those who misuse our brand name to defraud others,” said Trevor Kuna, Chief Marketing Officer of QNET. “We are determined to protect the communities in which we operate and rebuild trust with our customers and stakeholders. Together, they affirm our commitment to responsible entrepreneurship and the values that drive us forward.”
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