At Lagos Fashion Week 2025, Facebook unveiled its first-ever Lounge, part studio, part hangout, and entirely community-driven. The immersive space brought together young adults, designers, creatives, fashion lovers, and creators to connect, recharge, and co-create, turning the buzz of the runway into moments of inspiration and collaboration.
The activation spotlighted how young people increasingly use Facebook to discover interests, express themselves, and meet like-minds, while also putting creator tools front and center. From Marketplace, where fashion is the largest category in Nigeria, to Reels, Groups, and Meta AI, the Lounge showed how these features help creators build audiences, deepen engagement, and turn passions into real opportunities.
“Facebook is a leading place for conversations around cultural moments, not just here in Nigeria but across the globe. Events like Lagos Fashion Week highlight how our platform brings people together to celebrate creativity, culture, and community in real time,” said Oluwasola Obagbemi, Head of Communications, Sub-Saharan Africa, at Meta. “We’re inspired by how young adults in Nigeria are using Facebook tools—like Marketplace, Reels, and Groups—to express themselves, build communities, and turn their passions into opportunities. We’ll continue to introduce features that help people explore their interests and connect more deeply with others.”
Throughout the event, media presenter and creator Joseph Onaolapo (Jay On-Air) and fashion creator Nonye Udeogu (Thisthingcalledfashion) hosted live conversations and social moments from the Lounge, offering an inside look at how creators leverage Groups, Reels, and Meta AI to spark meaningful connections and thriving communities.
Designed as an interactive hub, the Facebook Lounge welcomed Nigerian celebrities, creators, and fashion enthusiasts to relax, network, and make content. Guests jumped into playful photo ops, Facebook-themed games, and a Reels Booth that captured the color and pulse of Lagos Fashion Week in short-form clips.
With this debut, Facebook reaffirmed its commitment to helping people explore their interests, build community, and connect with the world in more meaningful ways.