MTN Nigeria recently premiered the Y’ello Star national auditions on Television.
The telecom giant resumed the music competition following the long break imposed by the global pandemic.
In its official Y’ello Star Twitter handle, MTN gave reasons why fans should “pay attention” to the competition.
MTN Has Midas Touch
“First, it’s no brainer that MTN has got the Midas touch. That’s why Everywhere you go it’s Y’ello baby! If you know, you know. *wink” MTN Yello Star
Midas touch is the ability to make money out of every venture.
The Y’ello Star handle implies that attending the competition is profitable to fans.
Created By Nigeria’s Leading Telecom Provider
“Moving on, if you’re yet to catch on, here’s a brief insight into what the show is all about. Y’ello Star is a musical platform created by Nigeria’s leading Telecommunications and data services provider, MTN Nigeria, to discover, nurture & launch music talents in young Nigerians.”MTN Yello Star
MTN Nigeria has the largest number of subscribers according to data by the Nigerian Communications Commission (NCC)
Y’ello Star Impacts Young Creative Nigerians
“Sounds familiar right? But here is where it gets interesting. You’d be impressed to learn that Yello Star is not only changing the game of music reality shows in Nigeria but the future of young creative Nigerians as well, with a commitment to capacity and nation building…”MTN Yello Star
The music competition aims to shape the future of youthful Nigerians by impacting their lives with commitment to capacity and nation building.
MTN Partners Henley Business School
“How?… Through solid partnerships. One of which is with the best and internationally renowned business school in London. Henley Business School is one of U.K’s oldest business schools, whom is partnering with MTN Yello Star to coach and mentor talented Nigerian youths.”MTN Yello Star
With partnership with the Henley Business School, talented Nigerian youths will be trained and mentored on the essentials of business, which can make them successful in their choosen fields.
MTN Partners Berklee College of Music
“It doesn’t end there but by now you already know we brag different. Did you know about our partnership with Berklee College of music? Known to have produced some of the best musical talents in the world. See link https://bit.ly/3594ZXO to bring you to speed with the deets.”MTN Yello Star
Berklee College of Music is a private music college in Boston, USA. It is the largest independent college of contemporary music in the world.
Musicians from Nigeria can get relevant advice and mentoring from Berklee, as the college seeks to gain prominence through MTN’s network.
Assurance of Excellent Music
“But if it’s still not sinking in, this will bring it home for you. If you are a lover of excellent music that ticks all the boxes, then you should do a screenshot of the image below and set reminders cause you’d be wrong not to. Like, O ma wrong gan.”MTN Yellow Star
Yello star promises to bring “excellent music” to music lovers.
Showcase Of Talents
“Why? Because #MTNYelloStar will be bringing to your screens and ears a blend of unique talents, sounds and rythms that will get you addicted and in your feelings.”MTN Yello Star
There will be a spectacular array of unique talents in the Yello star music competition, as potential stars vie for the top spot.
“Finally, come for the excellent music, stay for the freebies. Yup! you read right. there are tons of gift prices to be won by members of the audience a.k.a, you! So don’t sleep on this one!”MTN Yello Star
MTN promises to doll out prizes to members of the audience (those who follow and take part in the show). You can access these by watching the show and following the official yello star handle – https://twitter.com/MTNYellostar .
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