MTN Nigeria commenced its 2022 edition of the Y’ello Care Campaign, a staff volunteer programme, designed to provide local communities with digital skills training and development.
The theme for this year’s edition of Y’ello Care Campaign is “Empowering Communities to Drive Economic Recovery”.
According to MTN, the volunteer programme supports the delivery of its 2025 strategy, and in particular the strategic priority to ‘create shared value’ by fostering digital skills for job creation in Nigeria.
The Executive Secretary of MTN Foundation. Odunayo Sanya, who spoke about the campaign said that it will provide more people with opportunities.
“We understand the transformative power of digital innovation and are constantly on the lookout to connect people with opportunities. Our focus with Y’ello Care initiatives this year is to drive more of such connections to create sustainable change.
“We aim to get more MTNers on the streets to help pave the road for new opportunities under this strategic direction,” she said.
Geeky Nigeria reports that the Y’ello Care Campaign was launched in 2007, and since its commencement, MTN employees have been participating in charitable activities for the welfare of the communities within which they work.
The campaign has brought about significant projects such as e-Library set-up in secondary schools, ICT and business skills programmes, and career development training for youth across Nigeria.