Jumia, Nigeria’s leading e-commerce platform, has launched its highly anticipated Black Friday campaign from November 1 to November 30, 2024.
This year’s campaign, themed “No Too Calculate,” aims to provide a simpler, stress-free shopping experience for Nigerians amid economic challenges. Jumia ensures consumers can enjoy great savings without budgetary worries. It offers features unbeatable deals with huge discounts across various products.
The campaign is supported by prominent brands, including Xiaomi, Oraimo, Nivea, Infinix, Tecno, Itel, Haier Thermocool, Binatone, Pernod Ricard, Diageo, Bacardi, Hikers, Ecoflow, Skyrun, Glamstar, Ledrop, Unilever, Macallan, and LG.
At the launch in Lagos, Jumia Nigeria CEO Sunil Natraj stated, “We’re excited to launch another Jumia Black Friday, making e-commerce more accessible to Nigerian consumers. We’ve worked closely with brand partners to offer the best possible deals during this period.”
The campaign serves as a platform for international and local brands, as well as SMEs, to expand their reach and boost sales. Jumia’s extensive logistics network guarantees delivery to all corners of Nigeria.
Xiaomi Nigeria Country Manager Xingyu Yang emphasized, “Jumia Black Friday offers consumers access to cutting-edge technology at unbeatable prices. Our deals reflect our commitment to making advanced technology accessible to all.”
Natraj assured Nigerians of Jumia’s robust network to accommodate the expected surge in customers. Since introducing Black Friday in Nigeria in 2014, Jumia has unlocked opportunities for consumers and businesses.
With online shopping in Africa projected to reach $75 billion by 2025, Nigeria will play a pivotal role in e-commerce growth, Natraj added.
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