KongaFM 103.7, Nigeria’s pioneering Hit Music & Commerce radio station, is redefining shopping experience with the launch of “Shop On Radio” on February 24th, 2025.
This groundbreaking initiative allows listeners to shop seamlessly while listening to live radio broadcasts, making it a game-changer in the e-commerce landscape.
The “Shop On Radio” platform is powered by a partnership between KongaFM and Konga.com, enabling listeners to place orders instantly via WhatsApp or Konga.com.
Products are announced live on air, often with exclusive discounts, and customers can enjoy same-day delivery in Lagos. This innovative approach eliminates the need for extensive data usage, making it an attractive option for shoppers.
According to Mayowa Oladej, communications lead at KongaFM, “This marks a significant shift in the e-commerce landscape, turning radio into an interactive shopping destination.” The platform offers a unique opportunity for manufacturers and business owners to showcase their products to a vast audience.
To participate, listeners can tune in to “Shop On Radio” every morning from 7:00 AM to 8:00 AM and evening from 5:00 PM to 6:00 PM.
KongaFM representative will confirm the order. For shoppers in Lagos, same-day delivery is available, while nationwide delivery is also possible through Konga Logistics.
The “Shop On Radio” platform offers a win-win situation for both shoppers and businesses. Shoppers can enjoy exclusive deals, quick and easy ordering, and guaranteed same-day delivery in Lagos. Businesses, on the other hand, can reach a massive audience instantly and boost sales in real-time.
KongaFM is more than just a marketplace; it’s a dynamic platform that caters to diverse audiences. The station offers a range of programming, including Morning Inspiration, which features gospel music and uplifting words. The platform also provides free advertisement to businesses, supporting the growth of the economy.
With “Shop On Radio,” KongaFM 103.7 is changing the face of shopping in Nigeria. Listeners can now shop, sell, and save while enjoying their favorite radio station. The future of shopping is here, and it’s available on KongaFM 103.7.