Netflix has rolled out significant updates to its platform, aiming to revolutionise how users discover and engage with content.
At its recent tech and product event, the company unveiled a conversational search experience powered by ChatGPT, which is now available as an opt-in beta for iOS users in select regions, including Australia and New Zealand.
This innovative feature allows users to describe what they’re in the mood for in casual terms, such as “something funny and upbeat” or “scary, but not too scary.”
Netflix is positioning itself alongside other streaming services like Amazon’s Fire TV, which already offers voice search capabilities.
In addition to the new search feature, Netflix has also overhauled its interface, introducing a cleaner and more intuitive design. The redesign aims to simplify navigation, reduce clutter, and make it easier for users to find what they’re looking for. According to Eunice Kim, Netflix’s chief product officer, the new interface is designed to “take a giant leap forward” and provide a better representation of the platform’s diverse entertainment offerings, including video games, sports, and live events.
The update also includes features inspired by popular social media platforms, such as vertical video previews for mobile users. This allows for faster browsing, easier sharing, and immediate access to full episodes or trailers. Furthermore, Netflix has made practical changes like reorganizing menus and introducing shortcuts, such as the My Netflix tab, to make it easier for users to access their reminders and continue watching list.
Behind the scenes, Netflix is working to strengthen its infrastructure to support its growing live content offerings. After facing technical challenges with last year’s Jake Paul vs. Mike Tyson boxing match, the company has upgraded its streaming systems to ensure smoother live events.
With new live content, including WWE’s RAW and talk shows like Everybody’s Live with John Mulaney, Netflix is committed to delivering high-quality live streaming experiences. As the company looks to the future, it’s clear that its focus on innovation, user experience, and live content will continue to shape its platform.
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