Apple has launched an Apple TV+ app for Android devices, expanding its streaming service to a wider audience.
This move allows users of Android smartphones, tablets, and foldable devices to access Apple’s premium content, which was previously exclusive.
Prior to this launch, Android users could only access Apple TV+ through Google TV, requiring an existing Apple account. Now, users can create an Apple account directly on their Android device and subscribe via Google Play billing. The monthly subscription remains at $9.99. This development is expected to increase Apple TV+ adoption, particularly in regions where Android dominates the market.
Apple TV+ offers acclaimed original productions such as Ted Lasso, Severance, and The Morning Show. The service also provides live sports content, including Major League Soccer (MLS) Season Pass and Friday Night Baseball. The app features offline downloads, watchlists, and cross-device syncing, ensuring seamless viewing across multiple devices.
However, one limitation of the app is the absence of an in-app Store for renting or purchasing movies and shows, a feature available on Apple devices. Apple’s Services division has become a significant revenue driver, contributing over $100 billion annually.
By introducing Apple TV+ to Android, Apple is tapping into the global Android user base, which accounts for 72% of the smartphone market. This move is part of Apple’s strategy to grow its subscription-based revenue streams beyond hardware sales.
Despite not disclosing viewership figures for Apple TV+, the platform’s impact on the entertainment industry is undeniable. Apple TV+ became the first streaming service to win an Academy Award for Best Picture with CODA and secured 10 Emmy wins in 2024.
The Apple TV+ app is now available for download on the Google Play Store, marking a rare move by Apple to bring one of its core services to Android. This shows a growing openness to platform expansion, particularly in the competitive streaming market.
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