MTN Nigeria has kicked off the new year with a powerful campaign, ‘Go Make A Difference (Go M.A.D)’, aimed at inspiring Nigerians to drive positive change and community development.
The campaign was launched on January 22, 2025, at MTN Plaza in Lagos, with Nigerian chess grandmaster and founder of Chess in Slums Africa, Tunde Onakoya, as its ambassador.
Tunde’s story is a testament to the campaign’s message. From humble beginnings to becoming a global changemaker, his journey demonstrates the impact of strategic actions and community engagement.
“Being a part of Go M.A.D is deeply personal for me,” Tunde said during the launch event. “Chess taught me strategy, discipline, and gave me my own identity, but more importantly, it showed me the impact of sharing knowledge and creating opportunities for others.”
The campaign’s essence is rooted in MTN’s belief in driving progress and empowering customers to rise above challenges.
“At MTN, we believe in giving our customers the power to take on the world, to do the extraordinary, and make a meaningful difference in their communities,” said Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria. “Tunde’s story exemplifies the very essence of the Go M.A.D campaign, and we are proud to have him as part of this campaign.”
The launch event featured a live chess game between Tunde and MTN staff, symbolizing the strategic thinking and collaboration needed to create lasting impact. The campaign aims to sustain its momentum through community engagement, leveraging Tunde’s journey and MTN’s reach to inspire Nigerians to make a difference.
At its core, the Go M.A.D campaign is a call to action, reminding Nigerians that every effort counts, whether it’s mentoring a child, organizing a community cleanup, or advocating for a cause.
As the campaign unfolds, it’s clear that MTN’s Go M.A.D initiative is more than a campaign – it’s a movement, a challenge, and a promise to inspire Nigerians to make a difference, one move at a time.
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