Enhancing Financial Innovation and Advancement (EFInA) has marked a significant milestone with the unveiling of its refreshed brand identity, a new five-year corporate strategy, and the introduction of its new Chief Executive Officer, Foyinsola Akinjayeju.
This transformation is encapsulated in the theme “Beyond Financial Inclusion: A New Chapter for EFInA,” reflecting the organization’s commitment to driving economic empowerment and sustainable growth for all Nigerians.
The new brand identity serves as a symbolic moment of transformation, reflecting EFInA’s position as a dynamic leader in combining research, advocacy, and innovation to deliver impactful financial solutions.
EFInA’s five-year strategy, as outlined by Akinjayeju, emphasizes deeper partnerships, innovative solutions, and measurable outcomes. The focus is on reaching underserved and excluded communities, particularly women and rural populations.
“As EFInA looks to the future, it remains steadfast in its mission to empower Nigerians by enabling access to transformative financial tools and solutions,” Akinjayeju stated. The refreshed brand identity and strategy serve as a call to action, urging governments, private sector leaders, development partners, and communities to collaborate with EFInA in unlocking the future for all Nigerians.
The event featured a fireside chat with Khalifa Muhammad Sanusi II, anchored by EFInA Board Director Saude Amina Atoyebi. The Deputy Governor of the Central Bank of Nigeria, Philip Ikeazor, represented by Musa Itopa-Jimoh, Director of Payment Systems Management, highlighted the vital role of financial inclusion in national development. Akinjayeju reiterated the importance of collaboration among stakeholders in driving financial inclusion and economic empowerment across Nigeria.
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